Kylie Minogue is mounting a legal bid to prevent Kylie Jenner claiming ownership of their shared name.
The Keeping Up with The Kardashians reality star is hoping to trademark the name Kylie in the US to use for her expanding empire of beauty and clothing collections.
Since then, fans have erupted on social media using the hashtag #OnlyOneKylie backing Minogue and referencing a career that has spanned over 30 years.
KDB, an Australian firm representing Minogue, filed opposition to the
application, claiming that allowing Jenner to take the Kylie name would
cause confusion for Minogue fans and dilute her brand.
KDB went on to describe Jenner as a “secondary reality television
personality”. In their claim they stated that Minogue is the more legitimate
Kylie as she is an “internationally renowned performing artist,
humanitarian, and breast cancer activist”.
The case goes on to list criticisms against Jenner. This includes the
backlash she suffered last December from disability rights groups. She
caused controversy by posing in a wheelchair for a photoshoot with
Minogue has trademarked names in the past. She currently owns the terms
“Kylie Minogue”, “Kylie Minogue Darling” which is the name of her
perfume brand and “Lucky – the Kylie Minogue musical”.
Jenner has however launched everything from books to nail polish to one-off
clothing lines with outlets like Topshop by using her name and likeness. She
has modelled for big-name brands and placed her name on pretty much
everything she can potentially sell.
Trade marketing disputes are becoming more common as many celebrities
want to protect their every growing fortunes and their brand names.
By Conor Martin