By Aidan Delaney
The Advertising Standard Authority of Ireland (ASAI) have upheld their decision to ban a poster advertising a ‘Shag A Ginger Night’.
The Pulse nightclub in Letterkenny, Donegal became the scene of controversy in October of last year when a complaint was lodged to the ASAI about the promotion.
The advertisement featured two red-haired people claiming that “gingers” would be allowed free entry to the club and that there would be a “free condom giveaway” on the night.
One woman complained about the event saying that she found the advertisement to be “highly offensive and derogatory” to red-haired people.
The nightclub changed the name of the promotion to ‘Kiss Me, I’m Ginger’ following a public outcry including comments from Fr Lorcan O’Searcaigh
The ASAI today upheld the complaint and said that any future promotions of this kind cannot use the same format or language.
Calls to the Pulse nightclub were not returned by the time of publishing.
This decision comes just days after RTE announced it would not allow a Budweiser advertisement featuring UFC fighter Conor McGregor to be shown on their station.
The public broadcaster said that the advertisement was against their regulations around advertising aimed towards children. The broadcaster’s guidelines currently prohibit brands from using “heroes of the young” to advertise alcohol.
A statement from the ASAI says that the organisation received one complaint about the advertisement in question but couldn’t comment any further as their decision pending.